The Advertising Standards Authority, which assesses whether campaigns have broken the UK advertising code, has so far received 70 complaints about the ad. “The campaign has been paused to consider the feedback … City Hall and TfL remain committed to improving the road culture in London and reducing road danger.” “I know there has been a lot of concern raised about the ‘See their side’ advert,” he said. On Wednesday, Will Norman, the mayor’s cycling and walking commissioner, tweeted that the campaign would be “paused to consider the feedback that has been received”. While VCCP’s original press release said the campaign aimed to “directly tackle the tribal culture which currently dominates London’s roads” and “targets all road users”, it seems to have instead intensified the divide between cyclists and drivers.Ĭyclists and road safety groups have criticised the campaign for “victim blaming” and promoting “false equivalence”, the idea that road users should share equal responsibility for incidents, arguing that the car driver is clearly in the wrong in the ad. See safer roads.” It was created by the ad agency VCCP London, which has since taken down a webpage about its work. The campaign ran with the strapline: “See their side. See safer roads ⤵️ /h6ECzVEZtz- Transport for London November 17, 2021 We all need to play our part in making our streets safer. 👎 71% of Londoners think road users are not as considerate of others as they should be, but only 9% think they themselves could be more considerate.
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